Google Ads for Western Sydney & the Blue Mountains.
We’re the local Google Ads agency for businesses between the Nepean and Mount Victoria. One experienced specialist runs your account, you get plain-English reports, and there’s no lock-in contract.
- 15+ years in Google Ads
- Google Certified Partner
- Min. 500 AUD monthly management fee
- Glenbrook
- Lapstone
- Blaxland
- Warrimoo
- Valley Heights
- Springwood
- Winmalee
- Faulconbridge
- Linden
- Woodford
- Hazelbrook
- Lawson
- Bullaburra
- Wentworth Falls
- Leura
- Katoomba
- Medlow Bath
- Blackheath
- Mount Victoria
- Penrith
- Emu Plains
- Emu Heights
- Leonay
- Jamisontown
- Glenmore Park
- Kingswood
- Cambridge Park
Local to the Mountains. Local to Penrith.
Choose your patch to see how we approach Google Ads in your area. Different towns, different customers, different campaigns.
Blue Mountains
Glenbrook to Mount Victoria. Local trades and services, plus tourism businesses chasing Sydney visitors.
Google Ads in the Blue Mountains →Penrith & the NepeanPenrith
Emu Plains to St Marys. A fast-growing, competitive market where tight targeting beats big budgets.
Google Ads in Penrith →Hawkesbury to MacarthurWestern Sydney
Blacktown, Parramatta, the Hawkesbury and the new airport corridor. Suburb-level campaigns for a diverse region.
Google Ads in Western Sydney →Everything your Google Ads account needs. Nothing it doesn’t.
Campaign setup
Search, Performance Max, Shopping and call campaigns built properly from day one: local targeting, clean structure, and conversion tracking that actually works.
Keyword optimisation
We review your search terms every week, add negatives and pull spend away from searches that won’t convert. More budget ends up on searches from people ready to buy.
Performance tracking
Calls, forms, bookings and sales tracked in Google Ads and GA4, with a monthly report that tells you what you spent, what came back, and what we’re doing next.
A local specialist. Not an account-manager merry-go-round.
Big agencies hand you to a junior who leaves six months later. We work differently.
Our storyExpertise
More than 15 years running Google Ads, and a Google Certified Partner the whole time. Your account is handled by someone who has seen every trick and trap.
Transparency
The Google Ads account is yours and you get full access. You see exactly what’s spent and what it earns. Our fees are clear, terms are month-to-month, and nothing is hidden in a “platform fee”.
Local focus
We’re based in the Blue Mountains and know the area from Penrith to Blackheath: the towns, the seasons and the customers. When you’d like to meet in person, it’s an easy drive.
One person, start to finish
The specialist who reviews your account is the one who builds it, optimises it and answers your calls. You deal with one person who knows your business.
Small team. Local knowledge. Serious Google Ads chops.

J Setzer
Owner & your account manager

Tilly
Associate

Mimy
Associate

Waldemar
Associate
Frequently asked questions
Straight answers to the questions Blue Mountains and Penrith business owners ask us most.
Question not here? Ask us directly — you'll get an answer from the person who'd manage your account.
What services does your Google Ads agency offer in the Blue Mountains or Penrith area?
Our agency offers a comprehensive range of Google Ads services including campaign setup, keyword research, ad creation, bid management, and ongoing campaign optimization. We specialize in helping local businesses in the Blue Mountains and Penrith areas to achieve their advertising goals and maximize their ROI.
How can Google Ads benefit my local business in the Blue Mountains and Penrith?
Google Ads can drive targeted traffic to your website, increase brand visibility, and generate leads or sales for your business. By focusing on local keywords and geographic targeting, we ensure that your ads reach potential customers in the Blue Mountains and Penrith who are actively searching for your products or services.
Why should I choose a local Google Ads agency in the Blue Mountains or Penrith?
Choosing a local agency means you benefit from our deep understanding of the local market and consumer behavior. We are conveniently located for face-to-face meetings and can provide personalized service tailored to the needs of businesses in the Blue Mountains and Penrith areas.
How much do your Google Ads services cost?
Our pricing is competitive and tailored to the specific needs of each client. Our minimum management fee is 500 AUD per month. Your ad spend is separate and paid directly to Google, so you always see exactly what goes into your ads. We offer flexible packages and work with your budget to create a cost-effective strategy that delivers results. Contact us for a free consultation and customized quote.
How long does it take to see results from Google Ads?
While some improvements can be seen within days of launching a campaign, it typically takes a few weeks to gather enough data to make meaningful optimizations. We continually monitor and adjust your campaigns to improve performance and ensure you see the best possible return on investment over time.
Can you help with Google Ads for e-commerce businesses in the Blue Mountains/Penrith?
Yes, we have experience working with e-commerce businesses and can create tailored Google Ads campaigns that drive online sales and increase your customer base. Our strategies include product listing ads, dynamic remarketing, and targeted search ads.
Do you provide ongoing support and management for Google Ads campaigns?
Absolutely. Our team provides continuous support and management to ensure your Google Ads campaigns perform optimally. We offer regular performance reports, strategy adjustments, and are always available to answer any questions or concerns. We provide ongoing support because we believe this is what is necessary for the success of your campaigns. If you need help with one specific task, we would recommend using freelancer platforms like Upwork.com or Freelancer.com.
What makes your Google Ads agency different from others in the Blue Mountains/Penrith?
We pride ourselves on our local expertise, personalized service, and proven track record of success. Our team is dedicated to helping businesses in the Blue Mountains and Penrith areas grow through effective and efficient Google Ads strategies. We focus on transparency, communication, and delivering measurable results.
What are the advantages of working with a local Google Ads agency versus a national or global agency?
Working with a local Google Ads agency offers several advantages, including personalized service, a deep understanding of the local market, and the ability to meet face-to-face. A local agency is more likely to understand the unique challenges and opportunities in the Blue Mountains and Penrith areas, ensuring that your campaigns are tailored to your specific needs and audience.
Should I choose a small local Google Ads agency or a large national agency?
The choice between a small local agency and a large national agency depends on your business needs and preferences. A small local agency, like ours, can offer personalized attention, flexible services, and a deeper understanding of the local market. While large national agencies may have more resources, they might not provide the same level of personal service and local market insight.
In our experience, managing a Google Ads account well requires more consistency from the account manager than a whole team managing it. Yes, it is a complex task; however, it is not so complex that it would benefit from having multiple people work on it. In fact, this often leads to more chaos than improvement.
Besides some very specific tasks, like subject matter experts reviewing search query reports, there is not much benefit in involving multiple parties. We pride ourselves on building close relationships with our clients and providing customized solutions tailored to their specific needs, with one account manager overseeing the entire client relationship.
How can I tell if I will have a good experience with a Google Ads agency?
To ensure a positive experience with a Google Ads agency, consider several key factors. First, check if the agency is officially certified, such as being a Google Certified Partner. Certification often indicates a certain level of expertise and reliability. Additionally, inquire about how long the agency has been in the game and their track record in managing successful campaigns. Experience can be a strong indicator of an agency’s ability to deliver results.
Communication is crucial. Ensure the agency listens as well as they talk, understanding your business needs and goals. You should feel confident that they are genuinely interested in your success. Also, ask about their client retention rate, as a low churn rate typically indicates satisfied clients who value the agency’s services.
Confirm that you will have full access to your Google Ads account and complete transparency over your campaigns. This ensures you maintain control and can monitor performance. Finally, be wary of agencies that lock you into long-term contracts. Look for flexible terms that align with your needs and allow you to adjust services as your business evolves.
What should I expect during the initial consultation with your agency?
During the initial consultation, we will discuss your business goals, target audience, and current marketing efforts. We will provide an overview of our services, explain how we can help you achieve your objectives, and answer any questions you may have. This consultation is an opportunity for us to understand your needs and for you to assess our expertise and approach.
How does your agency stay up-to-date with the latest Google Ads trends and best practices?
We have been a Google Certified Partner for 15 years continuously, which gives us access to direct support from Google Australia and its international hubs, early access to betas, and much more. However, the biggest learning comes from working on real campaigns day in and day out, learning what works, making adjustments, and running experiments. Although it sounds cliché, success with Google Ads is mainly a mindset issue and the willingness to go the extra mile.
In addition to our practical experience, we regularly participate in industry conferences, engage with our professional network, attend webinars, and stay informed through blog posts and industry publications. This combination of hands-on work and continuous learning ensures that we are always at the forefront of the latest trends and best practices, providing our clients with the most effective Google Ads strategies for today and tomorrow.
Why do open testimonials and reviews provide limited insights in relation to Google Ads services?
With Google Ads, where someone’s success often comes at someone else’s disadvantage due to the Zero-Sum Game nature of this competitive landscape, it might pay off to keep your cards close to your chest. Therefore, we don’t name our clients or ask them for reviews.
Also, given the diverse nature of businesses in the Blue Mountains and Penrith, the strategies and tactics that work for one client might not be applicable or as effective for another due to differing market conditions, competition, and business goals.
Instead of relying solely on public reviews, it’s more beneficial to have a direct consultation where we can discuss specific needs and how we can tailor our services to achieve your objectives. Our focus is on delivering customized solutions that align with your unique business goals and challenges.
Find out what your Google Ads should be doing.
Send us a few details and we’ll look over your account (or your plans for one) and tell you honestly what we’d change. Free, no obligation, no lock-in.


